The world’s millions of professional developers write the code that drives everyday life and they influence the technology selection process for thousands of organizations. Developers are critical in our changing world, and they are a key audience for companies worldwide. For a Fortune 500 technology company served by Dura Digital, building the next generation of one of their key developer-focused web properties was a strategic priority, a very interesting program to run and a challenge to solve given the many product lines, programs, languages, and messages that the property needed to represent to truly address its audience in a holistic way.
A Fortune 500 technology corporation, known for
innovative software and cloud computing services,
video games, computer and gaming hardware,
search and other online services.
Delivered through Dura Digital’s Business Growth studio, the focus of the solution was first on truly understanding the audience of the domain, defining the vision for it, and bringing all stakeholders involved in the program together to operationalize that vision.
Dura Digital facilitated internal working sessions to gather requirements to meet the specific needs of the developer audience while maintaining unbiased focus on the project goals.
Our team maintained a wide view of the program, prioritizing the best use case for developers and bringing stakeholders together including marketing, design, development teams and leaders in the organization. Through this effort, we were able to deploy a revamped web experience that better supports the goal of becoming a gateway for the audience to explore and discover the tools, technologies, resources, and communities they need to succeed as they mature in their journey as developers.
The needs of developers are constantly evolving, so the program will continue to evolve. The organization now has a cadence of communication between all internal stakeholders with a solid foundation from which to grow.
And with increased visibility into the processes and plans involved in building new experiences on it, the company is well-positioned to serve their developer audience. Dura Digital’s ability to operate from a customer-first perspective and to bring all players together towards a common vision made this program a success.
The world’s millions of professional developers write the code that drives everyday life and they influence the technology selection process for thousands of organizations. Developers are critical in our changing world, and they are a key audience for companies worldwide. For a Fortune 500 technology company served by Dura Digital, building the next generation of one of their key developer-focused web properties was a strategic priority, a very interesting program to run and a challenge to solve given the many product lines, programs, languages, and messages that the property needed to represent to truly address its audience in a holistic way.
A Fortune 500 technology corporation, known for
innovative software and cloud computing services,
video games, computer and gaming hardware,
search and other online services.
Delivered through Dura Digital’s Business Growth studio, the focus of the solution was first on truly understanding the audience of the domain, defining the vision for it, and bringing all stakeholders involved in the program together to operationalize that vision.
Dura Digital facilitated internal working sessions to gather requirements to meet the specific needs of the developer audience while maintaining unbiased focus on the project goals.
Our team maintained a wide view of the program, prioritizing the best use case for developers and bringing stakeholders together including marketing, design, development teams and leaders in the organization. Through this effort, we were able to deploy a revamped web experience that better supports the goal of becoming a gateway for the audience to explore and discover the tools, technologies, resources, and communities they need to succeed as they mature in their journey as developers.
The needs of developers are constantly evolving, so the program will continue to evolve. The organization now has a cadence of communication between all internal stakeholders with a solid foundation from which to grow.
And with increased visibility into the processes and plans involved in building new experiences on it, the company is well-positioned to serve their developer audience. Dura Digital’s ability to operate from a customer-first perspective and to bring all players together towards a common vision made this program a success.
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
