
Uruguay as a Technology Hub: Dura Digital’s International Expansion
Dura Digital is expanding its software engineering and AI consulting services across North America while operating from Uruguay as its strategic center of excellence. The company's dual-shore model combines Latin American engineering talent with direct client presence in the US and Canada, using AI as a core driver of digital transformation for its clients.

Dura Digital: Innovation for the World with a Uruguayan Touch – A Commitment to Local Tech Talent
Twenty years ago, Fernanda Badano emigrated from Uruguay to settle in the U.S., where she built a successful career in software and consulting. Drawing on her extensive experience in the field, she founded Dura Digital in 2020, a company specializing in helping clients digitally transform their businesses by offering comprehensive solutions that range from human-centered design to advanced engineering and artificial intelligence.
recent content

Uruguay as a Technology Hub: Dura Digital’s International Expansion
We explore how we are driving Dura Digital's global growth from our primary technology hub in Uruguay, focusing on innovation and talent.

From Skepticism to Collaboration: How AI Became a Creative Partner
Discover how professionals are moving from skepticism to collaboration, combining human expertise with AI to produce better, faster, and more refined work.

Building the future: reimagining leadership, admin, and performance in an AI age
Discover how AI transforms people leadership by automating administrative tasks, enabling servant leadership, and fostering high-performing teams.

Web management and web analytics services
See how Dura Digital helped a global supply chain robotics leader unify brand presence and improve digital marketing performance.

Navigating the shift from traditional data development to modern data engineering
Explore the shift from traditional SQL data practices to modern data engineering with CI/CD, automation, and AI integration for scalable, efficient data teams.


