
Uruguay as a Technology Hub: Dura Digital’s International Expansion
Dura Digital is expanding its software engineering and AI consulting services across North America while operating from Uruguay as its strategic center of excellence. The company's dual-shore model combines Latin American engineering talent with direct client presence in the US and Canada, using AI as a core driver of digital transformation for its clients.

Dura Digital: Innovation for the World with a Uruguayan Touch – A Commitment to Local Tech Talent
Twenty years ago, Fernanda Badano emigrated from Uruguay to settle in the U.S., where she built a successful career in software and consulting. Drawing on her extensive experience in the field, she founded Dura Digital in 2020, a company specializing in helping clients digitally transform their businesses by offering comprehensive solutions that range from human-centered design to advanced engineering and artificial intelligence.
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