As the Business Growth Studio Lead at Dura Digital, I’m not the person training models or programming agents. My role is to be alongside the excitement. I help clients explore possibilities, back up our practitioners, and put AI productivity tools to work in practical ways.
That’s why I loved the demos at our North America Summit this year. Every one of the demos was created and delivered by our own Dura Digital team. Some showed improvements to our internal processes, while others highlighted the work we’re doing with clients. What struck me most was how reasonable they all felt. Nothing was overcomplicated or abstract; these were practical, grounded examples of AI and automation making work easier.
AI in Action at Dura Digital
One demo showed how Agentic AI Automation with n8n can bring automation, AI, and human oversight together into one workflow. It wasn’t just theory (we saw a timesheet process running smoother because of it).
Another example was a client app built on Google AI tools that weaved career coaching advice into shift booking. By combining clinic reviews, HR documents, and personal career goals it helped staff make better decisions about both shifts and development.
And finally, there was the UiPath RPA demo; essentially a bot handling copy-and-paste data entry between two systems. Simple, yes, but also powerful. It’s exactly the kind of task most of us would happily hand off.
Why “Practical AI” Matters
For me, the big take away was that AI doesn’t have to feel overwhelming. It doesn’t need to be about massive projects, significant financial investment, or months of development. When you see it working in realistic, bite-sized ways, it feels achievable.
That’s where Dura Digital thrives - helping organizations bring in AI in ways that are practical, manageable, and genuinely useful.
If you would like to know more about AI at Dura Digital, please reach out!