"Miradas" - Championing Gender Equality in Tech through NFTs
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"Miradas" - Championing Gender Equality in Tech through NFTs

Human-Centered Design
Digital Transformation

Introduction

ANIMA is more than just an educational non-profit based in Uruguay. It is an organization that is driving social change and is dedicated to bridging the gap between education and work. With a particular emphasis on aiding young people in socially vulnerable situations, ANIMA's mission is to promote dual training - integrating practical and theoretical education - to foster professional and personal development. 

In an era where technology touches every aspect of our lives, ANIMA recognizes the importance of ensuring everyone, regardless of gender or background, has the opportunity to participate and succeed in this digital revolution. That's where "Miradas", an NFT project created by participants in ANIMA’s NET Encounter, comes into play. In the intersection of technology, art, and social cause, this project is also a testament to ANIMA's commitment to addressing gender inequality in the tech space, focusing in particular on vulnerable youth. This NFT, available on OpenSea, represents the emotions evoked by the gender gap.

Our team at Dura Digital was proud to work with ANIMA in the early research phase of this project which needed to set a solid foundation for this effort, and for supporting the successful release of their first NFT. Dura Digital developed an in-depth understanding of navigating the world of NFTs and cryptocurrency and guided ANIMA through the process, as outlined in this blog post we authored.

Background of the Project

The project "Miradas," meaning "glimpses" or "perspectives" in Spanish, was born from the second ANIMA NET Encounter, a meeting of minds intent on dismantling gender barriers in the tech industry. This gathering was not just a networking event but a platform for sharing experiences, ideas, and hopes. Participants ranged from students to industry professionals and even representatives from national and international organizations.

Integral to this event was the series of thought-provoking questions posed to participants. The questions asked at the event included: 

These questions sought to uncover women's deeply personal experiences in the tech industry. The questions aimed to reveal how gender has shaped their careers and lives and spotlighted themes such as underrepresentation, personal challenges, and individual contributions to the industry.

Inspiration and Meaning of the NFT

The “Miradas” NFTs were created from the responses to the questions posed at the ANIMA NET Encounter. The NFT depicts drawings of eyes in each of the four quadrants of the picture. Each eye is unique, depicting a different person: A symbol of the different journeys and experiences faced by young women navigating the tech industry. The NFT is covered with words in Spanish that represent young women's emotions, attitudes, and experiences. They convey a wide range of sentiments, from aspiration and empowerment ("powerful," "dream big," "leadership," "you can do it") to challenges and societal issues ("machismo," "social punishment"). There's also a call to action for solidarity and gender equality ("union," "sorority", "more women", "female representation").

The "Miradas" project aligns perfectly with the ANIMA NET initiative’s mission to combat gender inequality. Through initiatives like this, ANIMA aims to create a supportive and empowering network of women, which can help expand the social capital of young women from vulnerable backgrounds. Projects like this also help young women gain real experiences in the tech world that they can build on, find success with, and eventually bring these experiences to the workplace. This project highlights ANIMA's commitment to ensuring technology serves as a tool for social inclusion, not exclusion.

The NFT

The essence of "Miradas" has been immortalized as an NFT and is available on OpenSea. This token symbolizes the journey of women in the tech industry, a journey filled with challenges and victories, setbacks and advancements. Its value extends beyond a digital token; it is intrinsically tied to the cause it represents - the pursuit of gender equality in the tech and communications industry.

However, the social impact of "Miradas" as an NFT extends even further. When you purchase this NFT, you're not just acquiring a unique piece of digital art; you're contributing directly to scholarships for female students studying at ANIMA. These scholarships are a tangible step towards an inclusive and diverse tech community. Removing financial barriers allows more women to enter, thrive, and lead in the tech industry.

Every purchase of the "Miradas" NFT declares support for this transformative journey towards a more gender-equal tech sector. It is a commitment to passively observe and actively contribute to the social change necessary for a more inclusive and equitable future in tech.

Social Impact

The beauty of "Miradas" lies in its artistic merit, its powerful social message, and the tangible impact it delivers. The NFT operates on multiple levels of social good. 

Firstly, it serves as an emblem of representation for women in the technology and communications industry. By purchasing and supporting the NFT, you are amplifying the voices and experiences of these women and fostering greater awareness to remove gender disparities in the tech industry.

Secondly, the NFT is a tool of empowerment. The NFT sales proceeds go directly towards scholarships for female students at ANIMA. This financial support can be transformative, providing these young women with opportunities to learn, grow, and ultimately establish careers in the tech industry. In this way, each NFT sale is an investment in the future of tech, contributing to a more diverse and inclusive workforce.

Lastly, the NFT contributes to community-building. It encourages the formation of a network of individuals and organizations committed to promoting gender equality in tech. This sense of community is crucial in bringing about systemic change, fostering collaboration, mutual support, and collective advocacy.

In conclusion, "Miradas" is a shining example of how blockchain technology can be harnessed for social good. It is not just an NFT, but a symbol of a more inclusive future in the tech industry. By supporting "Miradas," you are participating in this transformative journey and contributing directly to a more inclusive and equitable tech industry. The "Miradas" NFT is more than just a digital asset; it invests in a more diverse, equitable, and inclusive future.

Dura Digital Takeaway

This innovative effort by ANIMA is a testament to the potential of NFTs as a fundraising tool for nonprofits, and shows how social change can be unlocked through digital innovation. By successfully launching its first NFT, ANIMA is leading other nonprofits in leveraging digital assets to expand their fundraising capabilities, reach a broader audience, and ultimately reach its social mission. 

If your organization is interested in NFTs or using NFTs for fundraising, contact Dura Digital to speak to one of our experts. Let’s realize your digital future today! 

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"Miradas" - Championing Gender Equality in Tech through NFTs

Chris Harrison
Chris Harrison
July 14, 2023
"Miradas" - Championing Gender Equality in Tech through NFTs

Introduction

ANIMA is more than just an educational non-profit based in Uruguay. It is an organization that is driving social change and is dedicated to bridging the gap between education and work. With a particular emphasis on aiding young people in socially vulnerable situations, ANIMA's mission is to promote dual training - integrating practical and theoretical education - to foster professional and personal development. 

In an era where technology touches every aspect of our lives, ANIMA recognizes the importance of ensuring everyone, regardless of gender or background, has the opportunity to participate and succeed in this digital revolution. That's where "Miradas", an NFT project created by participants in ANIMA’s NET Encounter, comes into play. In the intersection of technology, art, and social cause, this project is also a testament to ANIMA's commitment to addressing gender inequality in the tech space, focusing in particular on vulnerable youth. This NFT, available on OpenSea, represents the emotions evoked by the gender gap.

Our team at Dura Digital was proud to work with ANIMA in the early research phase of this project which needed to set a solid foundation for this effort, and for supporting the successful release of their first NFT. Dura Digital developed an in-depth understanding of navigating the world of NFTs and cryptocurrency and guided ANIMA through the process, as outlined in this blog post we authored.

Background of the Project

The project "Miradas," meaning "glimpses" or "perspectives" in Spanish, was born from the second ANIMA NET Encounter, a meeting of minds intent on dismantling gender barriers in the tech industry. This gathering was not just a networking event but a platform for sharing experiences, ideas, and hopes. Participants ranged from students to industry professionals and even representatives from national and international organizations.

Integral to this event was the series of thought-provoking questions posed to participants. The questions asked at the event included: 

These questions sought to uncover women's deeply personal experiences in the tech industry. The questions aimed to reveal how gender has shaped their careers and lives and spotlighted themes such as underrepresentation, personal challenges, and individual contributions to the industry.

Inspiration and Meaning of the NFT

The “Miradas” NFTs were created from the responses to the questions posed at the ANIMA NET Encounter. The NFT depicts drawings of eyes in each of the four quadrants of the picture. Each eye is unique, depicting a different person: A symbol of the different journeys and experiences faced by young women navigating the tech industry. The NFT is covered with words in Spanish that represent young women's emotions, attitudes, and experiences. They convey a wide range of sentiments, from aspiration and empowerment ("powerful," "dream big," "leadership," "you can do it") to challenges and societal issues ("machismo," "social punishment"). There's also a call to action for solidarity and gender equality ("union," "sorority", "more women", "female representation").

The "Miradas" project aligns perfectly with the ANIMA NET initiative’s mission to combat gender inequality. Through initiatives like this, ANIMA aims to create a supportive and empowering network of women, which can help expand the social capital of young women from vulnerable backgrounds. Projects like this also help young women gain real experiences in the tech world that they can build on, find success with, and eventually bring these experiences to the workplace. This project highlights ANIMA's commitment to ensuring technology serves as a tool for social inclusion, not exclusion.

The NFT

The essence of "Miradas" has been immortalized as an NFT and is available on OpenSea. This token symbolizes the journey of women in the tech industry, a journey filled with challenges and victories, setbacks and advancements. Its value extends beyond a digital token; it is intrinsically tied to the cause it represents - the pursuit of gender equality in the tech and communications industry.

However, the social impact of "Miradas" as an NFT extends even further. When you purchase this NFT, you're not just acquiring a unique piece of digital art; you're contributing directly to scholarships for female students studying at ANIMA. These scholarships are a tangible step towards an inclusive and diverse tech community. Removing financial barriers allows more women to enter, thrive, and lead in the tech industry.

Every purchase of the "Miradas" NFT declares support for this transformative journey towards a more gender-equal tech sector. It is a commitment to passively observe and actively contribute to the social change necessary for a more inclusive and equitable future in tech.

Social Impact

The beauty of "Miradas" lies in its artistic merit, its powerful social message, and the tangible impact it delivers. The NFT operates on multiple levels of social good. 

Firstly, it serves as an emblem of representation for women in the technology and communications industry. By purchasing and supporting the NFT, you are amplifying the voices and experiences of these women and fostering greater awareness to remove gender disparities in the tech industry.

Secondly, the NFT is a tool of empowerment. The NFT sales proceeds go directly towards scholarships for female students at ANIMA. This financial support can be transformative, providing these young women with opportunities to learn, grow, and ultimately establish careers in the tech industry. In this way, each NFT sale is an investment in the future of tech, contributing to a more diverse and inclusive workforce.

Lastly, the NFT contributes to community-building. It encourages the formation of a network of individuals and organizations committed to promoting gender equality in tech. This sense of community is crucial in bringing about systemic change, fostering collaboration, mutual support, and collective advocacy.

In conclusion, "Miradas" is a shining example of how blockchain technology can be harnessed for social good. It is not just an NFT, but a symbol of a more inclusive future in the tech industry. By supporting "Miradas," you are participating in this transformative journey and contributing directly to a more inclusive and equitable tech industry. The "Miradas" NFT is more than just a digital asset; it invests in a more diverse, equitable, and inclusive future.

Dura Digital Takeaway

This innovative effort by ANIMA is a testament to the potential of NFTs as a fundraising tool for nonprofits, and shows how social change can be unlocked through digital innovation. By successfully launching its first NFT, ANIMA is leading other nonprofits in leveraging digital assets to expand their fundraising capabilities, reach a broader audience, and ultimately reach its social mission. 

If your organization is interested in NFTs or using NFTs for fundraising, contact Dura Digital to speak to one of our experts. Let’s realize your digital future today! 

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