THE CLIENT
Microsoft, known for innovative software- such as AI powered solutions, cloud computing services, video games, computer and gaming hardware, search and other online services.
THE CHALLENGE
The collaborative efforts of a tech company’s marketing team focusing on partner collaborations have yielded success in partnering with entities in the realms of music, sports, fashion, and beyond. This collaboration aims to highlight the capabilities of technology in elevating experiences and promoting innovative technologies.
Notably, a powerful collaboration with a music production company has been particularly groundbreaking. This company, known for representing Asian and Asian-American talent globally, has joined forces with the tech company to explore the potential of AI. Through interactive experiences tailored for fans of their artists and brand, powered by industry-leading technology, this partnership is reshaping the landscape of fan connectivity and inspiring future possibilities.
THE SOLUTION
Dura Digital supported this partnership through digital project management that included coordination of company’s vendors and partners, creating digital assets, supporting dev work through AI prompt engineering, providing Spanish translation services for digital localization, and leading user acceptance testing efforts to deliver innovative AI-powered experiences.
THE RESULTS
Through this collaboration, both parties were able to deliver on their objectives and key results, resulting in groundbreaking AI-driven experiences, showcasing the successful fusion of the tech company’s expertise in AI with the music production company’s creative vision and industry influence.
The results include enhanced user engagement, innovative applications of AI, and a strengthened position for both entities in shaping the future landscape of technology-driven entertainment. This partnership has exceeded the envisioned objectives, paving the way for continued collaboration and mutual success in the dynamic realm of AI-powered technology.
Services Provided
- Technical project management
- Asset management
- User Acceptance Testing (UAT) coordination
- Translation services for localization (Spanish- International)
- AI prompt engineering
