OUR CLIENT

A Fortune 500 technology corporation, known for innovative software and cloud computing services, artificial intelligence, video games, computer and gaming hardware, search and other online services.

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THE CHALLENGE

This Fortune 500 technology company has been investing in its global partnership and sponsorship strategy and working with partners worldwide in the intersection of technology and music, arts, sports, and culture.

The number of partnerships had increased throughout the years, as well as the investment in them, escalating the importance of tracking partnership data, reporting on it, and using insights to build future strategies and ensure partnerships aligned with the organization's commitments to diversity, equity, and inclusion (DEI).

The organization was looking for ways to showcase the data collected and allow for more detailed visualizations, extensive analysis, and transparency across teams, with the ultimate goal of leveraging its data to make more data-informed decisions.

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THE SOLUTION

Dura Digital built a dashboard with Microsoft Power BI, a leading business intelligence platform, to turn many different data sources into coherent, visually immersive, and interactive insights for the team to leverage. This challenge was tackled with a three-phase approach: 

1. We conducted workshops to understand the organization's needs, identify pain points and goals, and conduct a deep dive analysis of their data. 
2. We then created a sample Power BI dashboard using simulated data to demonstrate how the new dashboard would meet the needs of the client and provide value. We ensured that the dashboard met the goals of the effort before moving it into production. 
3. Finally, we developed the dashboard with a high visualization capability, utilizing controlled data input and expansive hierarchical delineations while leveraging the expertise of our Dura Digital Human Centered Design Studio to thoughtfully organize the visualizations, improving the overall aesthetics while focusing on the ease of use of the dashboard. 

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THE RESULTS

The Power BI dashboard allows our client to expand their team’s reporting and analysis capabilities. By grouping the visualizations into pages focused on partnership overview, technology overview, and DEI overview, business owners can quickly and efficiently find the information necessary to make strategic data-informed decisions about the future of their partnerships. These insights have improved alignment across the entire partnership portfolio and helped trigger powerful conversations that will guide our client’s strategy moving forward.

As our client forms new partnerships and additional data is collected, the data visualizations will only become more powerful, helping confirm the impact of strategic changes.

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SERVICES PROVIDED

• Data Analytics and Visualization
• Power BI Implementation
• Data Management
• Business Analysis
• Business Strategy

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