In an increasingly digital world, efficient and user-friendly platforms are crucial for businesses to interact effectively with their partners and customers. This was the challenge faced by one of our clients targeting to migrate one of their critical commercial websites, which serves a dual role in the business-to-business and business-to-customer sectors. The website had grown organically over the years to over 2800 pages, creating a sprawling digital environment that needed to be streamlined and optimized. The client engaged us to manage this massive platform migration.
Several key areas had to be considered during the migration, including platform architecture, content delivery networks (CDNs), design systems, website assets, search functionality, sitemaps, localization, product pricing features, information architecture, IT service management, and overall performance. This was a large-scale, complex program that needed careful planning and execution.
A Fortune 500 technology corporation known for innovative software and cloud computing services, artificial intelligence, video games, computer and gaming hardware, search and other online services.
Our approach to managing this migration was grounded in industry best practices, detailed technical analysis, and a deep understanding of the potential impact of every decision. This allowed us to develop tailored strategies for each workstream, ensuring a safe and efficient transition to the new platform without disrupting the customer or user experience.
Recognizing that a full platform transition couldn't be accomplished all at once, we aligned the three core migration teams on a roadmap to migrate the website on a page-by-page basis. This approach, while complex, allowed us to ensure the continuity of service throughout the migration process. It required the team to develop innovative solutions to maintain a seamless user experience while pages co-existed across two different platforms and design systems.
The domain's core and most critical pages were successfully migrated to its new platform, keeping the entire site live in a hybrid state during the process. This means that some pages are still housed on the old platform while others have been successfully transitioned to the new one.
Despite the complexities involved, Dura Digital’s meticulous planning and adherence to established guidelines allowed the migration of the majority of the pages with minimal disruption to users or the organization. The transition has not only streamlined the client's digital presence and marketing operations but also set the stage for more efficient updates and modifications in the future to better serve their end users.
This project underscores our commitment to strategic planning, technical excellence, and customer-focused solutions. As we continue the next phases of this web migration, we are confident that the new platform will provide an enhanced user experience, better reflect the client's brand, facilitate more effective business operations, and ultimately improve the sales conversion rate across the entire commercial site. As part of our experience with this initiative, as well as other large-scale migrations Dura Digital has led, we have compiled a detailed white paper for easy reference that you can find here.
In an increasingly digital world, efficient and user-friendly platforms are crucial for businesses to interact effectively with their partners and customers. This was the challenge faced by one of our clients targeting to migrate one of their critical commercial websites, which serves a dual role in the business-to-business and business-to-customer sectors. The website had grown organically over the years to over 2800 pages, creating a sprawling digital environment that needed to be streamlined and optimized. The client engaged us to manage this massive platform migration.
Several key areas had to be considered during the migration, including platform architecture, content delivery networks (CDNs), design systems, website assets, search functionality, sitemaps, localization, product pricing features, information architecture, IT service management, and overall performance. This was a large-scale, complex program that needed careful planning and execution.
A Fortune 500 technology corporation known for innovative software and cloud computing services, artificial intelligence, video games, computer and gaming hardware, search and other online services.
Our approach to managing this migration was grounded in industry best practices, detailed technical analysis, and a deep understanding of the potential impact of every decision. This allowed us to develop tailored strategies for each workstream, ensuring a safe and efficient transition to the new platform without disrupting the customer or user experience.
Recognizing that a full platform transition couldn't be accomplished all at once, we aligned the three core migration teams on a roadmap to migrate the website on a page-by-page basis. This approach, while complex, allowed us to ensure the continuity of service throughout the migration process. It required the team to develop innovative solutions to maintain a seamless user experience while pages co-existed across two different platforms and design systems.
The domain's core and most critical pages were successfully migrated to its new platform, keeping the entire site live in a hybrid state during the process. This means that some pages are still housed on the old platform while others have been successfully transitioned to the new one.
Despite the complexities involved, Dura Digital’s meticulous planning and adherence to established guidelines allowed the migration of the majority of the pages with minimal disruption to users or the organization. The transition has not only streamlined the client's digital presence and marketing operations but also set the stage for more efficient updates and modifications in the future to better serve their end users.
This project underscores our commitment to strategic planning, technical excellence, and customer-focused solutions. As we continue the next phases of this web migration, we are confident that the new platform will provide an enhanced user experience, better reflect the client's brand, facilitate more effective business operations, and ultimately improve the sales conversion rate across the entire commercial site. As part of our experience with this initiative, as well as other large-scale migrations Dura Digital has led, we have compiled a detailed white paper for easy reference that you can find here.
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
2212 Queen Anne Ave. N #923
Seattle, WA 98109
José Ellauri 938
Montevideo, CP 11300
7630 119th Street NW
Edmonton, AB T6G 1W3
