The Objective
A fast-growing digital services company sought to enhance its lead generation strategy using HubSpot. To capture high-quality leads, the company needed an approach that would provide value to potential customers while gathering actionable insights for its sales and marketing teams. The solution focused on designing purpose-driven landing pages aligned with specific customer pain points, leveraging HubSpot’s tools to optimize conversion rates.
The Challenge
The company faced several hurdles in its lead generation efforts:
- Low conversion rates: Existing landing pages were generic and failed to address specific audience needs.
- Lack of value exchange: Visitors were reluctant to share their information due to a lack of perceived value in the offering.
- Fragmented follow-up process: The company struggled to effectively nurture leads after they engaged with the landing pages.
The company was looking for a holistic solution that combined compelling content, intuitive design, and seamless integration with HubSpot’s CRM and marketing automation tools.
The Solution
Dura Digital supported the organization by implementing a comprehensive landing page strategy, that enabled the company to achieve significant improvements in its lead generation efforts:
- Tailored landing pages: Each page created focused on a specific customer pain point, offering high-value assets to customers such as eBooks, and templates.
- Optimized conversion rates: The clear value proposition and strong CTAs led to a 35% increase in lead capture rates within three months.
- Enhanced lead nurturing: HubSpot’s workflows automated follow-ups, enabling personalized email sequences that boosted engagement and drove prospects further down the sales funnel.
- Actionable insights: Data collected through the landing pages allowed for better segmentation and targeted campaigns, resulting in a 20% lift in marketing ROI.
This transformation improved the company’s ability to capture leads and also established a more sustainable and scalable approach to nurturing and converting them into loyal customers.
Services provided
- Strategic landing page development on HubSpot
